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Research papers

Election polls

The election polls as now operated have few prospects to offer. This is also true if we confine ourselves to the causes of error brought about by insufficiencies in the questionnaire and leave out of consideration the purely technical aspect of...

Catalogue: The European Marketing Research Review 1971
Author: R. P. Greiner
June 15, 1971
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Citation

Greiner, R. P. (1971a, June 15). Election polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/election-polls


Research papers

A comparison of sales forecasting methods

The purpose of this article is to present a comparison of three alternative methods for sales forecasting - trend analysis, time series analysis and regression analysis. Rather than looking at the theoretical differences, the focus is on practical...

Catalogue: The European Marketing Research Review 1971
Authors: Spyros Makridakis, Steven Wheelwright
June 15, 1971
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Citation

Makridakis and Wheelwright (1971a, June 15). A comparison of sales forecasting methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods


Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971
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Citation

Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-validity-and-reliability-of-the-results-of-standardised-interviews


Research papers

Motivation research

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research...

Catalogue: The European Marketing Research Review 1971
Authors: James Spence, Jacqui Spence
June 15, 1971
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Citation

Spence and Spence (1971a, June 15). Motivation research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivation-research-829


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
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Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems


Research papers

The world of hidden desires

Motivation research is a field which has brought into the world of economic hypotheses much that is unusual and unpolished. It is a field that has many opponents and numerous admirers. The debate on the significance of motivation research and on the...

Catalogue: The European Marketing Research Review 1971
Authors: Ladislav Kopercky, Jirj Mikes
June 15, 1971
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Citation

Kopercky and Mikes (1971a, June 15). The world of hidden desires. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-of-hidden-desires